Marketing
The Client: NetApp
NetApp is a Fortune 1000 company with over 8000 employees worldwide. It creates innovative storage and data management solutions that help companies store, manage, protect, and retain their data.
The Project: NetApp Corporate Brochure: Addition by Subtraction
Many IT executives regard storage as a commodity and do not consider the strategic implications that storage has for their business. Changing the perception of these executives is critical to NetApp's success. NetApp came to us to write a corporate brochure that clearly expresses their strategic value to the IT audience. NetApp distributes printed copies of the brochure through sales reps and at corporate offices around the world. The brochure is also available online at www.netapp.com.
Our Responsibilities
- Content development
