Publishing Power

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Marketing

The Client: NetApp

NetApp is a Fortune 1000 company with over 8000 employees worldwide. It creates innovative storage and data management solutions that help companies store, manage, protect, and retain their data.

The Project: Brand Messaging Guidelines

NetApp recognizes that messaging consistency is the key to getting value from their marketing dollars. The NetApp Brand Messaging Guidelines are used by all NetApp employees and contractors to maintain consistency across NetApp communications. As part of the core messaging team, we worked with NetApp to develop their messaging platform. We also wrote, designed, and produced the guidelines for company-wide publication.

Our Responsibilities

  • Content development
  • Graphic design and layout
  • Project management