Marketing
The Client: Microsoft Corporation
Microsoft develops and manufactures wildly popular software products, such as the Windows operating system and the Microsoft Office suite of software.
The Project: CD Sampler
We were hired by Microsoft to write and produce one of their largest consumer marketing campaigns—the Microsoft CD Sampler. The CD Sampler contained over 70 demos for consumer products, such as Microsoft Publisher and Microsoft Encarta Encyclopedia. We managed the project from start to finish, created more than half of the product demos, and designed the demo interface.
Our Responsibilities
- Script writing
- Interface design
- Art direction
- Illustration
- Selection and direction of voice talent
- Programming—Macromedia Director, Visual Basic
- Testing
- Project management
